Celebrate International Coffee Day: Discover the Flavours in Every Cup

On 1 October, International Coffee Day is celebrated worldwide. It’s a day to pause and appreciate the drink many of us can’t imagine our daily lives without. But it’s also a moment to reflect on how we drink coffee – and what makes every cup special.

Coffee is more than a quick energy boost. It’s the aroma that fills the morning, the pause in the middle of the day, and the conversations that arise over a cup. By drinking coffee mindfully, we can discover a whole new richness in flavours and experiences.

How to Choose the Right Coffee

Finding the “right” coffee isn’t just about strength or roast level. Here are a few ways to think about it:

1. Explore different origins
   Coffee from different countries and regions carry unique flavour profiles. Ethiopian coffee can be fruity and floral, while Brazilian coffee is often rounder and nuttier.

2. Be curious about the roast
   We mainly offer medium and dark roasts. Medium roasts provide a balanced, rounded flavour with notes of chocolate, nuts, and caramel. Dark roasts are stronger and fuller-bodied, with pronounced roasted flavours that add depth and character. Trying different roasts lets you discover how the flavour changes – and find your personal favorite.

3. Experiment
   Taste preferences change. Try different beans, roasts, and brewing methods to find what suits you best right now.

4. Take your time with your cup
   Mindful coffee drinking is also about enjoying slowly. Notice differences in aroma, body, and intensity.

Enjoy Your Cup

International Coffee Day is more than just a celebration of a drink – it’s an invitation to explore more. Every bean has a story, every cup is crafted. When we choose coffee with care, the moment becomes even richer.

So take an extra minute on 1 October. Smell, taste, and enjoy – mindfully.